Your AI social media team, without the agency retainer.
SocialTapir learns your business, builds your social media strategy, creates your content and publishes it for you.
From US$99.00/month.
Free audit. No credit card required.
Strategic thinking. Without the agency retainer.
Most AI tools can write a caption. That's not social media strategy. SocialTapir follows the same process a digital marketing agency uses to manage social media for clients.
Reviews your brand, industry and current social presence to see what's working and what's missing. Done once, when you start.
Not just another AI content generator.
It understands your business first, creates a strategy around your goals, produces your content, publishes it and learns from what actually performs.
Plans, creates, publishes and learns — continuously, not just once a month.
See How It WorksSee what SocialTapir would do for your business.
Sign up free — no credit card required — and SocialTapir runs an AI-powered audit of your business and social presence, then builds a strategy preview before you commit to anything.
What's working, what's missing
Who your content should speak to
Recommended content pillars
Example post ideas
No credit card. No commitment.
Stop managing social media like it's another full-time job.
You already have a business to run. Yet every week, someone still has to figure out what to post, write the captions, find the visuals, schedule everything and remember to do it again next week.
No time
Between running the business and everything else, social media is always the task that gets pushed to "later."
No strategy
Posting without a plan means inconsistent content, no clear brand voice, and no idea what's actually working.
Agencies are expensive
Agency retainers can cost thousands a month — out of reach for most SMEs.
Generic AI tools don't get it
Off-the-shelf AI writers produce generic captions with no strategy behind them and no understanding of your brand or your market.
SocialTapir takes that recurring work off your plate.
AI that actually knows your business.
Generic AI doesn't know your products, prices, services, location or brand. So you end up correcting it. SocialTapir works differently: upload your company profile, brochures, presentations, product information and photos once, and it turns them into a business Knowledgebase that guides every piece of content it creates.
Add your materials
Upload product brochures, your company profile, presentations (PDF), and photos of your products, store or storefront. Add extra notes for anything not covered in your documents.
SocialTapir builds your Knowledgebase
Everything you upload is organised into a single source of truth for your brand — products, positioning, visuals and facts.
AI uses it as its source of truth
Every caption, image and video is grounded in the information you've provided, helping reduce generic or invented product details.
Less guessing. Less correcting. More content that's actually about your business.
From audit to learning, in one system
The same process a digital marketing agency uses internally to run social media for paying clients — now available as software.
Audit
SocialTapir looks at your business, industry, goals and existing social presence to identify opportunities and gaps.
Strategy
It builds your content pillars, tone, posting cadence and platform strategy around your business.
Create
Your monthly content plan is generated with captions, images and video ready for you to review.
Publish
Approve everything yourself, or switch on Automatic Publishing and let SocialTapir post on schedule.
Learn
SocialTapir tracks what your audience responds to and uses those insights to improve your next content plan.
Your audit and strategy are set up once — every month after that, your content plan gets a little smarter based on what worked last time.
The TAPIR Method
From strategy to scroll-stopping content.
SocialTapir combines marketing strategy, proven content frameworks and AI-powered creative production to create social media content with a purpose.
Target
Know who you're creating for.
SocialTapir starts by understanding the business, its objectives, audience, customer problems, desires and positioning.
Attract
Earn attention before asking for action.
SocialTapir develops hooks, visual hooks, creative concepts and content angles designed to capture attention in busy social feeds.
Persuade
Build trust with content that provides value.
Content is designed to educate, demonstrate expertise, tell stories, provide proof and address customer concerns.
Ideate
Turn strategy into content people want to consume.
This is where SocialTapir's AI transforms strategy into actual content and creative ideas — this is the AI content generation engine at the heart of the platform.
Refine
Learn from performance and keep improving.
SocialTapir uses performance insights, creative testing and content optimisation concepts to improve future content.
Refine feeds straight back into Target — every insight sharpens the next round of strategy.
Not just an AI caption generator
SocialTapir thinks through what your business should say, who it should say it to, how it should be presented and how the content can be improved over time.
From strategy to creative
Strategy that goes beyond "write a caption."
SocialTapir combines business strategy, content frameworks and AI creative production to determine what to create, why it matters and how it should be presented.
AIDA
PAS
BAB
See it in action
This is what you'll actually see
The same screens you'll use in Social Tapir, shown with sample content for a made-up bakery.
Pineapple tarts, baked fresh this morning. Buttery pastry wrapped around slow-cooked pineapple jam. Raya orders are open — send us a message to reserve your box.#rayacookies #pineappletarts #freshlybaked
Sample content for a fictional business, shown with the product's real screens. Xiaohongshu doesn't allow tools to post for you, so you publish it yourself.
Gets smarter every month
It doesn't just create content. It learns what works.
Most AI tools generate your posts and stop there. SocialTapir watches what happens next — which topics get attention, which formats and hooks perform best, and which content isn't working — and uses it to shape your next content plan. The longer you use it, the more your strategy is based on your audience instead of guesswork.
- 1
Tracks every post
Views, likes, comments and shares are collected automatically from the accounts you connect.
- 2
Finds the pattern
It works out which topics get attention, which formats and hooks perform best, and which content falls flat.
- 3
Plans better next month
Your next content plan leans toward what works, with fresh ideas rather than repeats. You see exactly what it learned, and you stay in control.
Next month's plan: more carousels and customer stories, fewer discount posts.
Illustrative example. × means compared with your usual engagement on that platform. Learning starts once you have enough published posts with results.
Stop stitching together five different tools.
A generic AI writer and a design tool can each do one piece. An agency retainer can do all of it, at a price most SMEs can't justify.
| SocialTapir | ChatGPT | Canva | Hiring an Agency | |
|---|---|---|---|---|
| Business-specific knowledge | Yes | Limited | No | Yes |
| Social strategy | Yes | No | No | Yes |
| Content creation | Yes | Yes | Yes | Yes |
| Publishing workflow | Yes | No | Limited | Usually |
| Performance learning | Yes | No | No | Depends |
| Agency retainer | No | No | No | Yes |
Your business still needs you. Your social media doesn't.
Start Creating From US$99.00/monthFrom one business idea to a month of content.
SocialTapir turns your strategy into ready-to-publish social content, including captions, visuals and video.
Built for people who don't want another marketing job.
Business Owners
Run your business. Let SocialTapir run your social media. No need to hire a designer, copywriter or agency just to stay active online.
Marketing Teams
Stop spending your team's time on repetitive content production. Let SocialTapir handle planning, writing and production while your team focuses on campaigns and growth.
Freelancers & Agencies
Manage more clients without building a bigger team. Keep each client's strategy and content organised and automate the repetitive work.
Whatever you sell, SocialTapir builds your Knowledgebase around your actual products and business, so content fits your industry, not a generic template.
Your social media manager doesn't need a salary.
Choose the plan that fits your business. No long-term contract. No agency retainer.
Cancel anytime. No lock-in contracts.
Frequently Asked Questions
Your business is already busy enough.
You shouldn't need to spend every week deciding what to post. Let SocialTapir learn your business, build your strategy, create your content and keep your social media moving.